Design: Esquire's Augmented Reality Issue

"The Augmented reality sections of the magazine have been developed with digital-services firm The Barbarian Group “We wanted to create something that wasn’t just about showing off the technology but actually adds value to the story,” said Barbarian CEO Benjamin Palmer. The magazine features six different interactive sections: A 3D cover featuring Robert Downey Jr., a weather-changing fashion portfolio, a time-sensitive Funny Joke from a Beautiful Woman (Gillian Jacobs), plus a song, a photo slideshow, and an ad from Lexus."

To check out this interactive experience for yourself, get a copy of the December issue 2009 and download the software for your Mac or PC here.





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